Welcome to Shell’s Arty Farty Shop! I’m Michelle, the designer, organiser, chaos coordinator and creative brain behind everything you see here! I started cross-stitching as a way to relax, and before long I was designing my own patterns. What began as a personal hobby quickly turned into something much bigger: a community of stitchers who love fun, mystery, colour, and creative challenges just as much as I do. I specialise in: 🧵 Mystery stitch-alongs 🎉 Seasonal and holiday events 🔍 Website treasure hunts & games 🎨 Bright, bold, quirky patterns 💗 Charity designs that give back 🧩 Interactive stitching experiences Over the years, I’ve released hundreds of designs from cute characters to murder mysteries, penguin Christmas patterns, bingo games, travel themes, bookshelf SALs, celebrations from around the world, and so much more. No matter the theme, my aim is always the same: to bring joy, creativity, and community into your stitching time. Every pattern is designed by me, every SAL is organised by me, and every message you send is read by me. This is a one-woman business, supported by an amazing community of stitchers who make it all worth it. Thank you for being here, for stitching along with me, and for supporting my small business it means the world. 💛
Michelle Samuel